This post is on the day of the US election. Sometimes I think I must sound like a broken record but one more time, with feeling. This election is vitally important because it will determine not just the future US President but the future of the nation, with impact on the world of business, economics and globalization.
The Innovation Economy is an emergent economic paradigm for the planet. One third of US GDP is from innovation industries engaged in making or using technology. Innovation is not just about technology but the use of technology to enable business. Innovation: key technologies, processes, systems, methods will bring prosperity, peace and productivity that will bring democracy and a better world for the planet.
America has always been the leading global innovator, the New World driving new technologies like the Internet, nanotech, biotech and computing. This election, beyond the politics, is about the Innovation Economy. We need to get this right. And now.
This election, and the leader that emerges must be a catalyst for enabling innovation to move faster, deeper and with more financial investments to keep America competitively strong but also to continue to drive the next generation of innovations that enable not just the US economy but the world economy. America has contributed much to the world as far as innovation and tech innovations have transformed business, society and the marketplace.
A deeper connection between the White House and the private sector, regardless who is elected will mean a more viable future for America and the world economy. We must invest deeper in the Innovation Economy to spur on the next stage of prosperity and invention. Immense challenges such as climate change, security, energy shortages, health care access are global challenges not just challenges for America. Without deep investments in advanced next generation technologies: neuro, nano, info, bio, quantum and robotics we will miss a historic opportunity to shape a better future.
By 2025 the global innovation economy will be driver of prosperity, peace and progress on the planet. Technologies such as quantum computing, geoengineering, data science, molecular manufacturing, real time anywhere networks, neuroengineering will transform the global economy–if our leaders invest smartly in the future.
Governance is not just about law and politics. It’s about investing in the future. The next President needs to have a deep understanding of how productivity, peace and progress will be enabled by–the Innovation Economy. Invest now for our future and the future of the planet.
Impossible to imagine that a billion dollar revenue based company that dominates social media and has over 900 million users has to endure all of this huge diversionary mirage about the dysfunction of their public offering. Whew!! There I said it.
Common wisdom is that drop in value has something to do with Facebook’s S1 public offering disclosures, their lack of desire to actually make money (please, does anyone actually believe this?). I cannot think that anything is farther from reality.
Facebook is developing, and I do mean developing a disruptive new business model that puts a value on connections, relationships, networks of communities. Over $1 million per 900 million. Over $3 Million per business. This is a new, yet to be proven business model.
So the fast R/evolution of web business is hard to see in real time. Microsoft dominated the desktop, Google blew up advertising, Apple conquered the apps world and now Facebook is a mega disruptor all over again dominating social media. This doesn’t mean there is lots of room in the business ecosystem for Twitter, Linked In, and others to play in the huge global web connected marketplace. Plenty of dinero. Plenty of time to grow new innovations with a long tail.
So back to Facebook. Impossible Facebook. Can they meet the mobile web challenge learning from Apple? Can they monetize advertising like Google has? I think they can and they can co-compete with other players.
Keep in mind that to 900 people today and over two billion people tomorrow, within five years, Facebook will be the Web for most people. Search, communicate, transact, locate and share all via Facebook.
So do I care that the stock is dropping? Or the valuation is questionable? No. This is a billion dollar company just growing up. Give it time, while your on Facebook or off Liking this or that.
Let’s let Mark show us what he can do. I bet he is a closet data scientist that has big plans for big analytics, big data and has a vision of the future of social media, maybe even the future of society and business.
Impossible Facebook is a fulcrum of change, electrifying the now and maybe the future of social media. Give them time to stretch and grow.
Steve Jobs is leaving Apple in great shape. His is exiting as CEO to retain the chairman position but leaves behind a innovation leadership legacy that is transformational. There is no leader in modern times that was more innovative, that broke more rules and invented more things that have transformed our world.
I worked at Apple headquarters in Silicon Valley in 1984 and was part of the team that launched the Macintosh computer. I worked in business strategy, strategic planning and managed global business markets, verticals like medicine were my passion and focus. I gave the first Mac’s to doctors and the National Institutes for Health for doing medical research on finding cures for kidney disease.
These were heady times. We knew we were igniting a revolution in how people used computing, information and culture. The Mac challenged that very idea of what a computer could be. Steve first evangelized the Mac to us, the employees well before he sold the world.
Lesson #1 Every Leader Must Be the Chief Evangelist
You have to sell the Big Vision first to your employees. If they don’t get it then customer will never. This seems obvious but too many leaders today have the right financial chops or seniority or even board support but don’t embody this lesson. Steve invented it.
Days before the Mac launch we sent around pictures of a Swiss Army knife, challenging ourselves that Mac was something else, not just a computer but a lifestyle appliance. Steve challenged us to think about the Mac as more then just a technology–it was a innovation in culture, lifestyle and learning.
Lesson #2 Think Different To Differentiate Your Company or Product
Steve was all about being innovative in marketing, product features, design, packaging, purpose—he knew that thinking differently was the key to differentiating Apple from the crowd of MeTo companies.
When we launched the Mac to the media and analysts we put a Mac in every room, with no manual. Other computers, like IBM came with huge manuals on how to operate. When the analysts came into their rooms we expected and they did touch the computer. The Mac would turn on and they would hear from the computer HELLO. This blew their mind. Steve was always blowing our minds with innovation ideas.
Lesson #3 Take Smart Risks, Fail Fast and Don’t Give Up
People forget that Apple tried and failed at many things before succeeding. You learn more from mistakes then successes. Edison’s light bulb took 40,000 mistakes to get it right. Before the Mac computer the Lisa failed. Apple had a run at a at an early iPad called Newton, it did not make it. Taking risks and persevering is important.
Lesson #4 Enjoy the Journey
We all are here on the planet for a limited window. Make the most of it.
Steve would remind us all that you have to enjoy the journey. Or don’t do it. He challenged us all to make a commitment to ourselves to do something big, important and meaningful. These lessons are as true today as in 1984.
Lesson #5 Invent the Future
This is the big one. Being bold, being future-ready, this is what life and business is all about. If your going to invent the future you have to be willing to brake rules, take risks, make mistakes but most important–Think Big Ideas. Selling your big idea your innovation is what every leader needs to do everyday. Steve was and is a fearless leader who invented the future: Mac, iPod, iPad, ITunes, Apple TV, the mouse… and a software interface that everyone has adopted for 20 years.
We wish Steve well in his next chapter and thank him for the lessons learned. I know his next innovations he will inspire at Apple will continue to touch us all.
Interesting observations from Jakarta where I am presenting at the Futurology conference. My thesis is that advanced exponential tech innovations, S&T, nano-bio-neuro-IT-quantum are some of the prime tools to use to feed, provide health care, energy, manage climate for the 8 plus billion people coming soon on the planet. We can’t get there from here without new investments in S&T.
Your going to hear more about cloud computing and big data impacting every organization and industry, especially government. This is the next evolution of network applications, mobile transactions and agile software services. The entire idea of information architecture, in a cloud computing future is coming very fast.
I have just given a series of keynotes to Cisco, EMC, IBM, Disney and Digital River. Everyone is embracing a cloud based strategy, why? cost-effectiveness of their IT spend and agility.
Business agility cannot evolve without IT agility. Write once, use everywhere. App’s that can be easily developed, deployed and delivered are the future and the future is now.
Now onto Big Data. I wrote a forecast on my website www.Futureguru.com about the coming Digital Tsunami, the convergence of tech and applications, from media to logistics to health care to personal genomics–an explosion of data–100 exobytes is coming FAST. Are you ready? No one is.
The storage, use, distribution and capture of 100 exobytes is insanely huge. Pardon the Apple pun. Being a former Apple executive is part of my DNA. but Big Data is the use of huge peta and exabytes of data to better serve customers, find value, develop products, feed the planet, protect the environment–you name it.
So our future is the Cloud.
For more see www.Futureguru.com
Recently I gave back to back keynote presentations to Disney, Cisco and soon IBM. Cloud computing was on the agenda. A few things to help you think strategy about the Cloud. For more on this see my website and on the home page I have a Future of Cloud Computing thought leadership article for you at www.Globalfuturist.com
1. Consider a rationale and low impact transition strategy from your legacy infrastructure to the Cloud.
2. You have to be clear about the ROI on Cloud, why are you embracing this now/ What is the ROI?
3. I support Cloud Strategies but they must support and be driven by sound business strategy–not the other way around.
4. Keep in mind that a Cloud strategy should also support or better enable where you are going–how will the Cloud drive future value for customers, employees etc. You got to have a clear mission that validates the time, cost and resources.
5. The Cloud must support a mobile strategy which is essential to your future.
6. The Cloud must support a rich social media platform.
7. The Cloud must support security in the Cloud.
Get these right and you will be on your way to having a viable and rational Cloud strategy.
Neuroscience is in its infancy. We are just trying to figure out where in the brain key functions, behaviors, emotions and needs are located.
Great progress has been made but much more R&D will be required to gain a objective map of the brain.
One thing to beware of is the intersection of neuroscience and privacy. Wireless fMRI, brain scanners if you will could potentially used to determine truth, honesty or even authenticity about belief or loyalty. Could this be a frightful 1984 scenario finally to come true? No doubt unless we are watching.
Neuroscience more neuromarketing will be used to not just understand and target the brain but to manufacture desire–the ultimate end game of business. This is beyond what science can do today unless you think you live in the Matrix now or advertising has already got you barking out loud.
I say that neuroscience will heal, fix and transform the aging brain, restore memories and manufacture desire to help sell more stuff to consumers. All things are possible in the Extreme Future..
In my last book I penned a scenario of the use and misuse of neurotechnology. Funny thing is like atomic energy, you cannot just have the good without the bad.
So the future of NeuroSci is also about learning about our minds, not just the biology of the brain. We will learn not just from scans but from simulations and learning how to improve and enhance learning in the 2st century.
As the Arab Spring continues the real interesting back story is social media. If technology is the artifact of globalization and modernity then governments who are attempting to repress freedom should beware. Technology is a enabler of revolutions. Always has and always will.
This time the power to connect people, with real time communications is transformational as we have seen in the Middle East and North Africa. This is the beginning.
Social media like Twitter and Facebook are powerful social networking tools that combined with the 5 Billion cell phones on the planet are creating a new world wide broadcast channel for person to person communications. The organizers of the Arab Spring in now five nations in this region are using social media to connect, communicate and enable their revolutions.
Actual dates were published by organizers in Egypt and Libya calling for protests and organization. A mobile map with timelines was published via Twitter. This is a fundamental shift in the use of technology to influence even change the power structures of society.
The larger and perhaps amazing story is I think about the self-organizing systems that are playing out in the Arab Spring phenomena. As more nations go into turmoil and driven by the large majority of under 25 year old’s screaming for social change, the more we may see the workings of emergent systems that are connected, aligned and moving together. Some with their own mind.
Emergent self-organizing smart systems are new forms of technology enabled global networks that will transform the planet–some dark some light. Is this the Hive Mind at work? Or a quantum type of new organization mind at work evolving to meet the social needs of its inventors?
Self organizing smart systems, social and political just like emerging computer networks have a collective unconscious Hive Mind at work. Smart Systems, intelligent evolving organizations of people, aligned around a similar ideology, across in this case nations in the Arab Spring Revolution are demonstrating via social networks like Twitter a new form of order and community.
This year we are going to have to redefine the economy. Too many innovations are emerging that are blowing up business models but I do know this: The Mashup Economy is coming.
The Mashup Economy is all about the convergence of new media, social networks, influence management, predictive analytics, mobility and Web 2.0. This is not your father’s economy (or mothers!) The point is that a collision of new innovative even disruptive tech will be offering new business models-watch or serious games, social selling, virtual world markets and person to person marketing.
The currency of new ideas will rule. Learn the new language of the Mashup, the Mashup Economy.
Facebook is transforming consumers and business by offering a new dynamic marketing model where Attention and Community Rules. Not that Google and even newcomer GroupOn do not challenge the establishment of marketing, but Facebook’s fast adoption by consumers is leading the way.
Every organization should stand up and realize the Death of Marketing is here, that is traditional marketing. If you want to touch consumers, Facebook’s lessons about collaboration, birds of a feather, consumer to consumer advice and the de-personalization of technology–the digital community of virtual friends (even those you never met!) is forging a new marketing narrative.
GroupOn, Google, Facebook offer a glimpse of a future marketplace of the Mashup Economy that’s coming.