Futurology Event in Jakarta

Posted by Dr. James Canton on July 29, 2011 under Uncategorized | Be the First to Comment

Interesting observations from Jakarta where I am presenting at the Futurology conference. My thesis is that advanced exponential tech innovations, S&T, nano-bio-neuro-IT-quantum are some of the prime tools to use to feed, provide health care, energy, manage climate for the 8 plus billion people coming soon on the planet. We can’t get there from here without new investments in S&T.

NeuroScience Futures and the Manufacture of Desire

Posted by Dr. James Canton on April 23, 2011 under Uncategorized | Be the First to Comment

Neuroscience is in its infancy. We are just trying to figure out where in the brain key functions, behaviors, emotions and needs are located.

Great progress has been made but much more R&D will be required to gain a objective map of the brain.

One thing to beware of is the intersection of neuroscience and privacy. Wireless fMRI, brain scanners if you will could potentially used to determine truth, honesty or even authenticity about belief or loyalty. Could this be a frightful 1984 scenario finally to come true? No doubt unless we are watching.

Neuroscience more neuromarketing will be used to not just understand and target the brain but to manufacture desire–the ultimate end game of business. This is beyond what science can do today unless you think you live in the Matrix now or advertising has already got you barking out loud.

I say that neuroscience will heal, fix and transform the aging brain, restore memories and manufacture desire to help sell more stuff to consumers. All things are possible in the Extreme Future..

In my last book I penned a scenario of the use and misuse of neurotechnology. Funny thing is like atomic energy, you cannot just have the good without the bad.

So the future of NeuroSci is also about learning about our minds, not just the biology of the brain. We will learn not just from scans but from simulations and learning how to improve and enhance learning in the 2st century.

Stay tuned