Futurology Event in Jakarta

Posted by Dr. James Canton on July 29, 2011 under Uncategorized | Be the First to Comment

Interesting observations from Jakarta where I am presenting at the Futurology conference. My thesis is that advanced exponential tech innovations, S&T, nano-bio-neuro-IT-quantum are some of the prime tools to use to feed, provide health care, energy, manage climate for the 8 plus billion people coming soon on the planet. We can’t get there from here without new investments in S&T.

Cloud Computing Futures and Big Data: What’s Next

Posted by Dr. James Canton on May 25, 2011 under Uncategorized | Be the First to Comment

Your going to hear more about cloud computing and big data impacting every organization and industry, especially government. This is the next evolution of network applications, mobile transactions and agile software services. The entire idea of information architecture, in a cloud computing future is coming very fast.

I have just given a series of keynotes to Cisco, EMC, IBM, Disney and Digital River. Everyone is embracing a cloud based strategy, why? cost-effectiveness of their IT spend and agility.

Business agility cannot evolve without IT agility. Write once, use everywhere. App’s that can be easily developed, deployed and delivered are the future and the future is now.

Now onto Big Data. I wrote a forecast on my website www.Futureguru.com about the coming Digital Tsunami, the convergence of tech and applications, from media to logistics to health care to personal genomics–an explosion of data–100 exobytes is coming FAST. Are you ready? No one is.

The storage, use, distribution and capture of 100 exobytes is insanely huge. Pardon the Apple pun. Being a former Apple executive is part of my DNA. but Big Data is the use of huge peta and exabytes of data to better serve customers, find value, develop products, feed the planet, protect the environment–you name it.

So our future is the Cloud.
For more see www.Futureguru.com

NeuroScience Futures and the Manufacture of Desire

Posted by Dr. James Canton on April 23, 2011 under Uncategorized | Be the First to Comment

Neuroscience is in its infancy. We are just trying to figure out where in the brain key functions, behaviors, emotions and needs are located.

Great progress has been made but much more R&D will be required to gain a objective map of the brain.

One thing to beware of is the intersection of neuroscience and privacy. Wireless fMRI, brain scanners if you will could potentially used to determine truth, honesty or even authenticity about belief or loyalty. Could this be a frightful 1984 scenario finally to come true? No doubt unless we are watching.

Neuroscience more neuromarketing will be used to not just understand and target the brain but to manufacture desire–the ultimate end game of business. This is beyond what science can do today unless you think you live in the Matrix now or advertising has already got you barking out loud.

I say that neuroscience will heal, fix and transform the aging brain, restore memories and manufacture desire to help sell more stuff to consumers. All things are possible in the Extreme Future..

In my last book I penned a scenario of the use and misuse of neurotechnology. Funny thing is like atomic energy, you cannot just have the good without the bad.

So the future of NeuroSci is also about learning about our minds, not just the biology of the brain. We will learn not just from scans but from simulations and learning how to improve and enhance learning in the 2st century.

Stay tuned

Facebook Trend Propels Consumers and Business

Posted by Dr. James Canton on January 21, 2011 under Uncategorized | Be the First to Comment

Facebook is transforming consumers and business by offering a new dynamic marketing model where Attention and Community Rules. Not that Google and even newcomer GroupOn do not challenge the establishment of marketing, but Facebook’s fast adoption by consumers is leading the way.

Every organization should stand up and realize the Death of Marketing is here, that is traditional marketing. If you want to touch consumers, Facebook’s lessons about collaboration, birds of a feather, consumer to consumer advice and the de-personalization of technology–the digital community of virtual friends (even those you never met!) is forging a new marketing narrative.

GroupOn, Google, Facebook offer a glimpse of a future marketplace of the Mashup Economy that’s coming.

Stay tuned