This post is on the day of the US election. Sometimes I think I must sound like a broken record but one more time, with feeling. This election is vitally important because it will determine not just the future US President but the future of the nation, with impact on the world of business, economics and globalization.
The Innovation Economy is an emergent economic paradigm for the planet. One third of US GDP is from innovation industries engaged in making or using technology. Innovation is not just about technology but the use of technology to enable business. Innovation: key technologies, processes, systems, methods will bring prosperity, peace and productivity that will bring democracy and a better world for the planet.
America has always been the leading global innovator, the New World driving new technologies like the Internet, nanotech, biotech and computing. This election, beyond the politics, is about the Innovation Economy. We need to get this right. And now.
This election, and the leader that emerges must be a catalyst for enabling innovation to move faster, deeper and with more financial investments to keep America competitively strong but also to continue to drive the next generation of innovations that enable not just the US economy but the world economy. America has contributed much to the world as far as innovation and tech innovations have transformed business, society and the marketplace.
A deeper connection between the White House and the private sector, regardless who is elected will mean a more viable future for America and the world economy. We must invest deeper in the Innovation Economy to spur on the next stage of prosperity and invention. Immense challenges such as climate change, security, energy shortages, health care access are global challenges not just challenges for America. Without deep investments in advanced next generation technologies: neuro, nano, info, bio, quantum and robotics we will miss a historic opportunity to shape a better future.
By 2025 the global innovation economy will be driver of prosperity, peace and progress on the planet. Technologies such as quantum computing, geoengineering, data science, molecular manufacturing, real time anywhere networks, neuroengineering will transform the global economy–if our leaders invest smartly in the future.
Governance is not just about law and politics. It’s about investing in the future. The next President needs to have a deep understanding of how productivity, peace and progress will be enabled by–the Innovation Economy. Invest now for our future and the future of the planet.
Steve Jobs is leaving Apple in great shape. His is exiting as CEO to retain the chairman position but leaves behind a innovation leadership legacy that is transformational. There is no leader in modern times that was more innovative, that broke more rules and invented more things that have transformed our world.
I worked at Apple headquarters in Silicon Valley in 1984 and was part of the team that launched the Macintosh computer. I worked in business strategy, strategic planning and managed global business markets, verticals like medicine were my passion and focus. I gave the first Mac’s to doctors and the National Institutes for Health for doing medical research on finding cures for kidney disease.
These were heady times. We knew we were igniting a revolution in how people used computing, information and culture. The Mac challenged that very idea of what a computer could be. Steve first evangelized the Mac to us, the employees well before he sold the world.
Lesson #1 Every Leader Must Be the Chief Evangelist
You have to sell the Big Vision first to your employees. If they don’t get it then customer will never. This seems obvious but too many leaders today have the right financial chops or seniority or even board support but don’t embody this lesson. Steve invented it.
Days before the Mac launch we sent around pictures of a Swiss Army knife, challenging ourselves that Mac was something else, not just a computer but a lifestyle appliance. Steve challenged us to think about the Mac as more then just a technology–it was a innovation in culture, lifestyle and learning.
Lesson #2 Think Different To Differentiate Your Company or Product
Steve was all about being innovative in marketing, product features, design, packaging, purpose—he knew that thinking differently was the key to differentiating Apple from the crowd of MeTo companies.
When we launched the Mac to the media and analysts we put a Mac in every room, with no manual. Other computers, like IBM came with huge manuals on how to operate. When the analysts came into their rooms we expected and they did touch the computer. The Mac would turn on and they would hear from the computer HELLO. This blew their mind. Steve was always blowing our minds with innovation ideas.
Lesson #3 Take Smart Risks, Fail Fast and Don’t Give Up
People forget that Apple tried and failed at many things before succeeding. You learn more from mistakes then successes. Edison’s light bulb took 40,000 mistakes to get it right. Before the Mac computer the Lisa failed. Apple had a run at a at an early iPad called Newton, it did not make it. Taking risks and persevering is important.
Lesson #4 Enjoy the Journey
We all are here on the planet for a limited window. Make the most of it.
Steve would remind us all that you have to enjoy the journey. Or don’t do it. He challenged us all to make a commitment to ourselves to do something big, important and meaningful. These lessons are as true today as in 1984.
Lesson #5 Invent the Future
This is the big one. Being bold, being future-ready, this is what life and business is all about. If your going to invent the future you have to be willing to brake rules, take risks, make mistakes but most important–Think Big Ideas. Selling your big idea your innovation is what every leader needs to do everyday. Steve was and is a fearless leader who invented the future: Mac, iPod, iPad, ITunes, Apple TV, the mouse… and a software interface that everyone has adopted for 20 years.
We wish Steve well in his next chapter and thank him for the lessons learned. I know his next innovations he will inspire at Apple will continue to touch us all.
Hanging out at the Semantic Web show http://semtech2011.semanticweb.com/index.cfm
in SF yesterday with Sandy Rosenberg, an IGF adviser made me realize how early we are in understanding the semantic web. The show was intimate and eye opening regarding the powerful potential for this technology.
Simply put, the Semantic Web is about tagging everything and linking every data, audio, image and video source to everything–including us. Also context pattern recognition–finding insight into data that is useful.
Then better search emerges, smarter analytics emerge and maybe we understand how to sell, profit, serve and help people better in everything we do–from health care to security to making new drugs and finding new customers.
The Semantic Web will either be a boon to business or a huge intrusion into life by forces that want to mine and predict your desires. You may say what’s wrong with mining my desires? If you have to ask you missed it.
Personally I think a super computing AI, think Google in the near future with the power of predictive analytic media, seductive, immersive, intuitive, sensing your Desires and then enabling your desires for information, products, services, experiences to be fulfilled sounds both fantastic and disturbing at the same time.
Are not happy in the Matrix? OK maybe that’s too much. But someone in a very undemocratic place like Iran or North Korea may use this Rogue Technology to exploit our desires in ways not happy.
Think neuromarketing meets social media meets the semantic web. Who will watch the watchers? In the manufacture of desire be careful what you ask for.
I do think the semantic web also and primarily will drive valuable new services in media entertainment and health care, to name a few.
See Semantic Web Show in SF, well done event
The most interesting thing about the U2 concert last night in Oakland was not Bono’s call to action for human rights in Burma or his crazy robust voice banging out all the songs we love. It was the real time (maybe) feed from space the last Endeavor space station of our Astronaut beaming in reminding us that it takes only one of us to with imagination to change the world for the better.
Very cool reminder, from space that tech innovations transform the our world and will transform the future.
So much of the world has been made better with technology innovation and we are only in the middle ages where computers, nano, neuro, biotech have just been invented minutes ago in the long history of civilization.
We must meet the grand challenges of a Sustainable Planet–economic, social, security and environmental sustainability. Especially as were are looking at 9 billion by 2050.
This futurist calls for Planetary Management of food, water, security and energy. We need more Fast Innovation, Innovation Velocity for inventing the next future we will all be living in.
Bono reminded us, and he’s right. The Bay Area helped change the world with innovations like the computer, networks and biotech. Now we need to build on this culture everywhere.
Innovation Velocity means faster tech inventions by individuals, more investments by government and private sector, faster products to empower the next billion people to learn, grow, contribute, collaborate and do business.
How are you creating Innovation Velocity?
One world. One Challenge.
Apple’s strategy with the cloud is to learn from their customers. No less important is to lay the foundation of interoperability with Apple TV, the Mac, iPad and Mobile Me. Mobile Me is a work in progress but is moving in the right direction.
As a former Apple executive I know that Apple envisions the future by learning from its customers. This is a powerful lesson that more of my clients could benefit from–learning from customers about how they see the future applications of their products.
Apple learns more from putting out products to customers and then mining their experiences. Apple TV is the latest. But the cloud is an attempt to integrate all of the other devices into one platform–an intuitive interoperable platform.
Already users of Apple’s iPad can stream wireless to the TV programs. What’s next the iCar? Yes. So the cloud for Apple is already in play for the next generation, its laying the foundation for the integration of not just devices like the iPhone but the integration of knowledge assets like video, music and data.
Who are you learning about the future from?
So much talk about innovation. Innovations, from tech innovation to systems, culture and process all can make a a huge difference in a company or organization. But why is innovating so hard?
This is because we don’t know where it begins–where innovation is born is in the mind.
The innovation is about Inventing Something New, a fresh product, service, solution or some new way to bring value to a customer.
Innovation starts within the mind of the person. The Innovators Mindset is about the ways of thinking that cause innovation to be born.
These Innovative Mindsets are:
Be Future Smart
Take No No’s
Create a Compelling Aha Vision
Innovation is about the mindset of open possibility. Real innovators, had an idea, a vision before they had a thing. Ted Turner, CNN. Apple’s Steve Jobs. Craig Venter mapping the Human Genome. Crick and Watson on DNA and Ratan Tata’s Nano car. They all had a vision of what what was possible and few supporters at first.
This year we are going to have to redefine the economy. Too many innovations are emerging that are blowing up business models but I do know this: The Mashup Economy is coming.
The Mashup Economy is all about the convergence of new media, social networks, influence management, predictive analytics, mobility and Web 2.0. This is not your father’s economy (or mothers!) The point is that a collision of new innovative even disruptive tech will be offering new business models-watch or serious games, social selling, virtual world markets and person to person marketing.
The currency of new ideas will rule. Learn the new language of the Mashup, the Mashup Economy.