Impossible Facebook and the Future of Social Media

Posted by Dr. James Canton on May 30, 2012 under Uncategorized | Be the First to Comment

Impossible to imagine that a billion dollar revenue based company that dominates social media and has over 900 million users has to endure all of this huge diversionary mirage about the dysfunction of their public offering. Whew!! There I said it.

Common wisdom is that drop in value has something to do with Facebook’s S1 public offering disclosures, their lack of desire to actually make money (please, does anyone actually believe this?). I cannot think that anything is farther from reality.

Facebook is developing, and I do mean developing a disruptive new business model that puts a value on connections, relationships, networks of communities. Over $1 million per 900 million. Over $3 Million per business. This is a new, yet to be proven business model.

So the fast R/evolution of web business is hard to see in real time. Microsoft dominated the desktop, Google blew up advertising, Apple conquered the apps world and now Facebook is a mega disruptor all over again dominating social media. This doesn’t mean there is lots of room in the business ecosystem for Twitter, Linked In, and others to play in the huge global web connected marketplace. Plenty of dinero. Plenty of time to grow new innovations with a long tail.

So back to Facebook. Impossible Facebook. Can they meet the mobile web challenge learning from Apple? Can they monetize advertising like Google has? I think they can and they can co-compete with other players.

Keep in mind that to 900 people today and over two billion people tomorrow, within five years, Facebook will be the Web for most people. Search, communicate, transact, locate and share all via Facebook.

So do I care that the stock is dropping? Or the valuation is questionable? No. This is a billion dollar company just growing up. Give it time, while your on Facebook or off Liking this or that.

Let’s let Mark show us what he can do. I bet he is a closet data scientist that has big plans for big analytics, big data and has a vision of the future of social media, maybe even the future of society and business.

Impossible Facebook is a fulcrum of change, electrifying the now and maybe the future of social media. Give them time to stretch and grow.

Steve Jobs’s Innovation Leadership at Apple: My Lessons Learned

Posted by Dr. James Canton on August 25, 2011 under Uncategorized | Be the First to Comment

Steve Jobs is leaving Apple in great shape. His is exiting as CEO to retain the chairman position but leaves behind a innovation leadership legacy that is transformational. There is no leader in modern times that was more innovative, that broke more rules and invented more things that have transformed our world.

I worked at Apple headquarters in Silicon Valley in 1984 and was part of the team that launched the Macintosh computer. I worked in business strategy, strategic planning and managed global business markets, verticals like medicine were my passion and focus. I gave the first Mac’s to doctors and the National Institutes for Health for doing medical research on finding cures for kidney disease.

These were heady times. We knew we were igniting a revolution in how people used computing, information and culture. The Mac challenged that very idea of what a computer could be. Steve first evangelized the Mac to us, the employees well before he sold the world.

Lesson #1 Every Leader Must Be the Chief Evangelist
You have to sell the Big Vision first to your employees. If they don’t get it then customer will never. This seems obvious but too many leaders today have the right financial chops or seniority or even board support but don’t embody this lesson. Steve invented it.

Days before the Mac launch we sent around pictures of a Swiss Army knife, challenging ourselves that Mac was something else, not just a computer but a lifestyle appliance. Steve challenged us to think about the Mac as more then just a technology–it was a innovation in culture, lifestyle and learning.

Lesson #2 Think Different To Differentiate Your Company or Product

Steve was all about being innovative in marketing, product features, design, packaging, purpose—he knew that thinking differently was the key to differentiating Apple from the crowd of MeTo companies.

When we launched the Mac to the media and analysts we put a Mac in every room, with no manual. Other computers, like IBM came with huge manuals on how to operate. When the analysts came into their rooms we expected and they did touch the computer. The Mac would turn on and they would hear from the computer HELLO. This blew their mind. Steve was always blowing our minds with innovation ideas.
Lesson #3 Take Smart Risks, Fail Fast and Don’t Give Up
People forget that Apple tried and failed at many things before succeeding. You learn more from mistakes then successes. Edison’s light bulb took 40,000 mistakes to get it right. Before the Mac computer the Lisa failed. Apple had a run at a at an early iPad called Newton, it did not make it. Taking risks and persevering is important.

Lesson #4 Enjoy the Journey

We all are here on the planet for a limited window. Make the most of it.
Steve would remind us all that you have to enjoy the journey. Or don’t do it. He challenged us all to make a commitment to ourselves to do something big, important and meaningful. These lessons are as true today as in 1984.

Lesson #5 Invent the Future

This is the big one. Being bold, being future-ready, this is what life and business is all about. If your going to invent the future you have to be willing to brake rules, take risks, make mistakes but most important–Think Big Ideas. Selling your big idea your innovation is what every leader needs to do everyday. Steve was and is a fearless leader who invented the future: Mac, iPod, iPad, ITunes, Apple TV, the mouse… and a software interface that everyone has adopted for 20 years.

We wish Steve well in his next chapter and thank him for the lessons learned. I know his next innovations he will inspire at Apple will continue to touch us all.

Futurology Event in Jakarta

Posted by Dr. James Canton on July 29, 2011 under Uncategorized | Be the First to Comment

Interesting observations from Jakarta where I am presenting at the Futurology conference. My thesis is that advanced exponential tech innovations, S&T, nano-bio-neuro-IT-quantum are some of the prime tools to use to feed, provide health care, energy, manage climate for the 8 plus billion people coming soon on the planet. We can’t get there from here without new investments in S&T.

Cloud Computing Futures and Big Data: What’s Next

Posted by Dr. James Canton on May 25, 2011 under Uncategorized | Be the First to Comment

Your going to hear more about cloud computing and big data impacting every organization and industry, especially government. This is the next evolution of network applications, mobile transactions and agile software services. The entire idea of information architecture, in a cloud computing future is coming very fast.

I have just given a series of keynotes to Cisco, EMC, IBM, Disney and Digital River. Everyone is embracing a cloud based strategy, why? cost-effectiveness of their IT spend and agility.

Business agility cannot evolve without IT agility. Write once, use everywhere. App’s that can be easily developed, deployed and delivered are the future and the future is now.

Now onto Big Data. I wrote a forecast on my website www.Futureguru.com about the coming Digital Tsunami, the convergence of tech and applications, from media to logistics to health care to personal genomics–an explosion of data–100 exobytes is coming FAST. Are you ready? No one is.

The storage, use, distribution and capture of 100 exobytes is insanely huge. Pardon the Apple pun. Being a former Apple executive is part of my DNA. but Big Data is the use of huge peta and exabytes of data to better serve customers, find value, develop products, feed the planet, protect the environment–you name it.

So our future is the Cloud.
For more see www.Futureguru.com

The Top 7 Strategies That Should Drive Cloud Computing

Posted by Dr. James Canton on April 23, 2011 under Uncategorized | Be the First to Comment

Recently I gave back to back keynote presentations to Disney, Cisco and soon IBM. Cloud computing was on the agenda. A few things to help you think strategy about the Cloud. For more on this see my website and on the home page I have a Future of Cloud Computing thought leadership article for you at www.Globalfuturist.com

1. Consider a rationale and low impact transition strategy from your legacy infrastructure to the Cloud.
2. You have to be clear about the ROI on Cloud, why are you embracing this now/ What is the ROI?
3. I support Cloud Strategies but they must support and be driven by sound business strategy–not the other way around.
4. Keep in mind that a Cloud strategy should also support or better enable where you are going–how will the Cloud drive future value for customers, employees etc. You got to have a clear mission that validates the time, cost and resources.
5. The Cloud must support a mobile strategy which is essential to your future.
6. The Cloud must support a rich social media platform.
7. The Cloud must support security in the Cloud.

Get these right and you will be on your way to having a viable and rational Cloud strategy.

Stay Tuned

NeuroScience Futures and the Manufacture of Desire

Posted by Dr. James Canton on under Uncategorized | Be the First to Comment

Neuroscience is in its infancy. We are just trying to figure out where in the brain key functions, behaviors, emotions and needs are located.

Great progress has been made but much more R&D will be required to gain a objective map of the brain.

One thing to beware of is the intersection of neuroscience and privacy. Wireless fMRI, brain scanners if you will could potentially used to determine truth, honesty or even authenticity about belief or loyalty. Could this be a frightful 1984 scenario finally to come true? No doubt unless we are watching.

Neuroscience more neuromarketing will be used to not just understand and target the brain but to manufacture desire–the ultimate end game of business. This is beyond what science can do today unless you think you live in the Matrix now or advertising has already got you barking out loud.

I say that neuroscience will heal, fix and transform the aging brain, restore memories and manufacture desire to help sell more stuff to consumers. All things are possible in the Extreme Future..

In my last book I penned a scenario of the use and misuse of neurotechnology. Funny thing is like atomic energy, you cannot just have the good without the bad.

So the future of NeuroSci is also about learning about our minds, not just the biology of the brain. We will learn not just from scans but from simulations and learning how to improve and enhance learning in the 2st century.

Stay tuned