The Semantic Web Show: Future of the Internet is Mining Desire?

Posted by Dr. James Canton on June 8, 2011 under Uncategorized | Be the First to Comment

Hanging out at the Semantic Web show http://semtech2011.semanticweb.com/index.cfm
in SF yesterday with Sandy Rosenberg, an IGF adviser made me realize how early we are in understanding the semantic web. The show was intimate and eye opening regarding the powerful potential for this technology.

Simply put, the Semantic Web is about tagging everything and linking every data, audio, image and video source to everything–including us. Also context pattern recognition–finding insight into data that is useful.

Then better search emerges, smarter analytics emerge and maybe we understand how to sell, profit, serve and help people better in everything we do–from health care to security to making new drugs and finding new customers.

The Semantic Web will either be a boon to business or a huge intrusion into life by forces that want to mine and predict your desires. You may say what’s wrong with mining my desires? If you have to ask you missed it.

Personally I think a super computing AI, think Google in the near future with the power of predictive analytic media, seductive, immersive, intuitive, sensing your Desires and then enabling your desires for information, products, services, experiences to be fulfilled sounds both fantastic and disturbing at the same time.

Are not happy in the Matrix? OK maybe that’s too much. But someone in a very undemocratic place like Iran or North Korea may use this Rogue Technology to exploit our desires in ways not happy.

Think neuromarketing meets social media meets the semantic web. Who will watch the watchers? In the manufacture of desire be careful what you ask for.

I do think the semantic web also and primarily will drive valuable new services in media entertainment and health care, to name a few.

See Semantic Web Show in SF, well done event
http://semtech2011.semanticweb.com/index.cfm

Add A Comment